Auctioneer Denis Barrett, Shane Murphy (IAAA), Albert and jennifer DeCogan and John Smyth (IAAA) with one of the sale toppers at the Mogeely major reduction sale. /Shanon Kinahan, Irish Farmers Journal

Mogeely reduction sale sets record average of €4,600

The Mogeely Aberdeen Angus Herd of Albert & Jennifer De Cogan hosted their reduction sale on Saturday the 1st of July in Mid-Tipp Mart Thurles.

Over the years the Mogeely herd has taken the title of supreme All-Ireland champion on no less than seven separate occasions. This is coupled with hundreds of championships at shows the length and breadth of the country.

As the years have moved on, it was now time for a major reduction to bring cow numbers back to closer 30 breeding females. In order to be fair on all purchasers and potential purchasers, in making all top female lines available, included in this sale is every weaned female in the herd under three years of age totalling 35.

All lots were genotyped, parent verified, myostatin free and tested clear of IBR and BVD ahead of the sale.

The sale itself has been a record breaker for the Thurles venue with average resting at a massive €4,600. This was coupled with a top price of €9,000 and an overall clearance of 100%. Online activity on the Marteye platform proved nothing short of exceptional on the day with 56% of the lots going to online bidders.

Topping the day’s trading was Mogeely Diana X808. This superb daughter of Wedderlie Blackbox stood at foot of her dam in 2022 when she took the title of All Ireland senior cow champion. She also stood second in her own class that day despite being the youngest forward. Diana X808 also carried the highest carcass figure in the catalogue at 24.7kg! The hammer fell at €9,000 to a notable Simmental breeder from Co. Galway as one of four foundation females purchased on the day.

Mogeely Dianna X808 who sold for €9,000

Two heifers exited the ring at €8,000. First into the money was Mogeely Flora X787 this top female from the renowned Flora line was sired by HW Farghal the pedigree includes the Fleur and Flora lines which both originate from one of the best cows ever in the breed, Cee Bar Favourite 8. Flora X787 stood Aberdeen Angus Champion Midleton show 2023 and certainly has a bright summer of shows ahead. In calf to Rawburn Jagger Eric R094, auctioneer on the day Denis Barrett knocked this one down to a Donegal breeder.

The second heifer to leave the ring at €8,000 was Mogeely Flora Y860. This young heifer was described as “Alberts Pick” a show heifer in the making Sired by the three-time All-Ireland champion Rosemead Karona and from the Flora cow family this heifer has both pedigree and presence. This young heifer found her home as a foundation female for a new young breeder in Co. Kildare.

Mogeely Flora X787 who sold for €8,000
Mogeely Flora Y860 who sold for €8,000

Mogeely Flora Y858 one of the first ever HW Lord Horatio heifers offered for sale certainly didn’t disappoint with the hammer falling at €7,400. Coming from the Flora line and with Rosemead Karona and Young Dale Touchdown also featuring in her pedigree she is sure to cause a stir for the remaining 2023 show season, Flora Y858 stood Aberdeen Angus calf champion at Bandon show this year.

Mogeely Flora X773, described as show heifer in every way, left the ring at €7,000. This heifer sold in calf to the famous Rosemead Karona and also carried a very impressive sire stack of Laheens Reputation, Cashelane Bart and Young Dale Touchdown

The only red female of the day came in the form of Mogeely Red Elize Y842. Elize Y842 boasted a pedigree packed with super family lines originating back to the Elize line imported through embryos from Deveron, she features Karona and Stirling champion Cheeklaw Jake Eric in her pedigree. Elize changed hands at €6,600 to Laois based breeder.

Mogeely Flora Y858 who sold for €7,400
Mogeely Red Elize Y842 who sold for €6,600

Two heifers exited the ring at €6,400. First into the money was Mogeely Miss Essence X763. Boasting a special outcross pedigree here she is a daughter of Wedderlie Oscalade who was picked from the Tilson’s herd in Scotland. Her dam Luddenmore Miss Essence is the result of an embryo and is out of the famous DMM Miss Essence 147H. Carcass weight nearly three times breed average at over 20kg, Miss Essence X763 sold in calf to Keirsbeath Karma to a young Westmeath based breeder.

The second heifer to drop the hammer at €6,400 was Mogeely Pretty X798. A five-star daughter of Drumbeera Everest! Dam of this ‘Pretty’ lady, Portanes R Pretty stood reserve female champion to her stable mate in Kilmallock who was also purchased by Mogeely on the night. Pretty X798 sold in calf to Rawburn Jagger Eric R094 to the Cavan based Lisnafanna Herd.

Mogeely Lady Gail X786 who was sired by the successful NCBC AI bull HW Farghal T516. This five-star heifer is out of Portanes R Gail 930 who was the overall champion at the Munster Angus breeder’s sale in Kilmallock. Backed by two super bulls in Lisduff Dinky and Liss Man K089. Lady Gail X786 sold for €6,200 in calf to Rawburn Jagger Eric R094.

Mogeely Mylo Y818 was the only female from this cow family. The Mylo cow families stands as one of the oldest in Ireland and needs no introduction. Dam Mogeely Miylo P341 is a daughter of three-time All-Ireland champion Rosemead Karona. She is also a maternal sister to Mogeely Minto who bred successfully in the Mercury, Captainshill and Briarhill pedigree herds. Miylo X818 sold for €5,800 in calf to Kealkil Prime Lad to the Meath based Liss Herd.  

This was the first ever sale ran through the Irish Aberdeen Angus Associations sales management package for one of its breeders. A massive thank you must go to both Albert and Jennifer DeCogan for entrusting the Association with such a sale. Their customised package included everything from organisation of sale venue and sales platform, auctioneer, catalogue design and production, sale lot imagery, pre and post-sale editorial and a comprehensive advertising and marketing plan for both main stream and social media.

This service is available to all breeders and the Association with more details from

The Association would also like to thank all involved in making the sale such a success. A special mention needs to go to Murt Ryan and all the team in Thurles mart, auctioneer Denis Barrett, the team in Marteye for their continued support and of course all the helpers who brought the cattle out in such exceptional conditions.

Other notable prices:
€5,500 for Mogeely Elize X766

€5,000 for Mogeely Lady Haxel X777

€5,000 for Mogeely Evening Tinge X802

€4,900 for Mogeely Lady Hines X800

€4,800 for Mogeely Lady Blossom Y812

€4,700 for Mogeely Pru X770

€4,400 for Mogeely Blackbird X805

€4,000 for Mogeely Black Beatrice X761


Main picture: Auctioneer Denis Barrett, Shane Murphy (IAAA), Albert and Jennifer DeCogan and John Smyth (IAAA) with one of the sale toppers at the Mogeely major reduction sale. / Shanon Kinahan, Irish Farmers Journal